Among the results, a big win was that the Red Eye Category saw growth at an accelerated rate of +39.8%. We wanted LUMIFY to be present in situations that fit within the beauty lifestyle (i.e., purse, gym bag, suitcase, bathroom vanity). As an added element, we had to speak to beauty mavens within the legal constraints of the eyecare health market, as well as work within the Facebook and Instagram policies on showcasing before and after results. Then we used placement optimization on the platforms to reach as many women as possible wherever they were within social apps.Creatively, we took the overarching campaign and developed a unique tone and voice for social media that created awareness around this new product. Lumify may also be used for purposes not listed in this medication guide. We also adjusted our targeting and creative based on interest groups, segments, fan lookalikes, keywords, and shopping preferences. Lumify eye drops are used to relieve eye redness due to minor eye irritations. Our particular media spend served messaging that drove awareness of the eye drop through education, emotion, and strong calls to action. Gravity Blankets, LUMIFY, Power Crunch Protein Energy Bars. For both consumers and eye care professionals, our objective was to launch a brand new product to the highly regulated OTC market by utilizing key social platforms to maximize reach for the most efficient cost (CPM), as well as to disrupt the currently stagnant eye redness reliever market.With such a large consumer audience, (women aged 18-54), our strategy was to create awareness by reaching the greatest amount of qualified users and educate them on LUMIFY. As longtime muse for several high-fashion designers, Ciara has not only been the face of. Stop in for goodies all weekend long including specialty samples from Kim’s Pure Pastry, oatmeal bars from Alicia Bars and select refreshments from the Williams-Sonoma cooktop.LUMIFY? is the first and only OTC eye drop developed with low-dose brimonidine tartrate for the treatment of ocular redness due to minor eye irritations. Customers will pick eggs from a basket which will reveal a coupon from $10-$500. Find sweet treats throughout the store and special promotional opportunities upon purchase! Enjoy gifts with purchase of $75+ the weekend of April 12-14.Įaster Egg Bounce Back Coupons. Satisfy your sweet tooth with a special Easter Egg Hunt in-store, Saturday April 13.
Lumify muse bar code#
Each egg will hold a discount on purchase!Įaster Egg Coupon Sale-pick an egg, get a coupon/offer, use it on your retail purchase!Ĭome out and play an escape room with the whole family for Easter! $28 tickets all day when purchasing 4+ using code "Easter2019" Head in-store for a special doggy photo booth and Easter Egg Hunt.
Lumify muse bar free#
Enjoy free gifts with purchase of $75+ the weekend of April 12-14. On April 13th, delight in muffins & mimosas, treats and in-store raffles as you shop for Easter mommy/mini Lilly Pulitzer looks. Dine then Bowl Reservations & Lane Packages for the Family.Ĭustomizable Easter Bunny Painting - add your name and use Muse's Lumify light box technology for easy tracing! Register here. $50 off Keratin Smoothing Treatments and Brazilian Blowout Treatmentsįree Pin Painting Available for Kids (First come, first serve 1 per child while supplies last, come early!). Bausch + Lomb Lumify Redness Reliever Eye Drops. Promotion Date: 4/17-5/4 (Closed Easter Sunday)Ģ5% Off Iconic K87 Workwear Pocket T-Shirts And 25% Off Shorts & Socksĭig into a delectable Easter Sunday Brunch from 10 AM-2 PM and enjoy special Easter additions to our Dinner menu all day! Learn more: Toilet Accessories Raised Toilet Seats Grab Bars Transfer Benches Commodes. Exclusions apply.Ģ0% off entire purchase with mention of MarketStreet Easter Promotion Happy Easter!Įnjoy up to 40% off all items in-store. Please see “Promotion Date” for details on timing and call your favorite store with specific questions. Please note, some promotions occur in preparation of the Holiday. Grab your peeps and find your Easter fun at the MarketStreet spots below!
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